Content & Product Marketing Manager · Amsterdam
Content & Product Marketing
Curious, customer-centric collaborator
Hey, glad you found my page. I’m a content marketer who loves figuring out how to make a message stick. Six years across fintech, B2B SaaS and industrial product marketing — research first, then the positioning, then the content that carries it.
Where I’ve worked
Selected results
A few numbers from the work, each tied to the project behind it.
50
new monthly users YoY
Built the Nordic SEO content programme at Wise from scratch, across four markets.
40%
increase in positive brand perception
After leading the end-to-end rebrand and website relaunch at Checkbox.
35%
more organic contacts
SEO-first B2B content for buyers in regulated industries at AG5.
20%
more MQLs
From a bimonthly webinar and thought-leadership programme at UltiMaker.
How I work
I work backwards from the customer. Most projects follow the same four steps.
01
Research first
Customer interviews, ICP definition and keyword and competitor research.
02
Positioning
Messaging, value propositions and GTM strategy, agreed with product and sales.
03
Content that carries it
SEO/GEO content, webinars, case studies, battle cards and launch content.
04
Check the numbers
Holistic reporting, with clear next steps.
Experience
2025 – now
Marketing Manager · Checkbox
Content, SEO and GEO, product marketing and the 2025 rebrand.
2024 – 2025
Content & Product Marketing Manager · UltiMaker
Launch content, webinars, customer stories and sales enablement.
2023 – 2024
Content Manager · AG5
SEO-first B2B content, editorial calendar and a freelance team.
2020 – 2023
SEO Content Strategist · Wise
Launched Nordic content from scratch and grew the writer pool from 1 to 6.
Who am I?
Originally from Finland, I’ve worked in international teams since the start of my career. I’m currently enjoying the canals of Amsterdam, and always up for new international projects.
At my best briefing writers, designers and developers, and working alongside product, sales and compliance.
Let’s talk
Open to content and product marketing roles and projects, in Amsterdam or remote.